Iluka

Iluka is an eco-focused Airbnb rental at Wrights Beach in NSW. The owners wanted a brand identity that not only reflected the peaceful, nature-driven experience they offer but also resonated with the surrounding environment.

Using these guiding principles, I developed a suite of brand assets that radiate flow, connection, and calm. The design features a bespoke logomark with a bouquet of Sydney flannel flowers—native wildflowers abundant in the area—reinforcing a strong sense of place.

A custom brand pattern inspired by local flora further enhances the connection to nature, ensuring a consistent and immersive brand experience for guests.

TERI-SUTHERLAND@LIVE.COM.AU